As an Indy Author the writing/editing and production of the thing is half the battle. And the first half, at that.
Having your book published through traditional methods means that the publisher can push it into the retail outlets, the book stores and other nooks and crannies available. This allows for casual browsers (which I’m sure are the vast majority of book buyers) to buy books off the shelf - motivated by recommendations, book cover or general buzziness of a book.
There are still plenty of people who wouldn’t consider buying a book online.
However, the Indy Author might fare pretty well through a concerted strategy with the online sellers. If s/he has a great story, well written, tightly edited and well produced with attractive cover (yada yada) then the competition stakes are raised considerably. Because reviews will count. And yeah - both good and ‘not-so-good’ reviews will help your book. It’ll help it get noticed. It’ll help it raise a little in the online bookstores. It’ll help it get in front of a reader for them to make up their own minds on whether to buy or not.
The playing field is suddenly levelled. Well, if not quite levelled, at least that obtuse angle becomes an acute angle - and the second half of the battle might just sway in your favour.
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