I’m reading Sherlock Holmes and the sign of Four for a book club on Litopia at the mo. And the number has stuck with me - so much so that I am gonna play it forward to kickstart the next marketing initiative. The number four echoing throughout.
1) Approach four potential reviewers (online and magazine) - send them copies with the caveat that it is self published (no-one seems to like reviewing self-pubbed books. And with good reason - cos they’re usually tat! Even if they reviewed a good self-published book - like Feng Shui Assassin 
- then they risk opening the floodgates to other, perhaps less rigorously edited & formatted pieces).
2) Tell four friends - email and facebook peeps with the hope that they ‘tell four friends’ who may like the book - whether they’re into reading quirky fiction, hippyness and well-being, or just into sci-fi urban fantasy thriller-type-thing.
3) Fo(ur)tnote - gotta add a tag on the bottom of my emails with a link to Amazon. Click and buy, my friends, click and buy…
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